It’s hard to imagine how uber-premium the super-expensive new Starbucks brew can actually be. Would you pay $7 for a Starbucks Geisha coffee? If so, please tell us what’s the difference?
Starbucks is all about coffee. Coffee that wakes you up in the morning and takes you all the way to the office. Coffee you have with friends at lunch, coffee that inspires your novel, delicious coffee that makes the day feel better. So Starbucks has a new coffee variety, one that is rare and costs $7 a 16-ounce cup. What will that do for you that’s better than the average coffee?
Consumers always want coffee that tastes better, but their desire for more “premium” products was taken a bit too far by Starbucks. The company is now selling a new specialty coffee called Geisha that costs $7 for a 16-ounce, $6 for a 12-ounce tall cup or $40 for a half-pound bag of coffee beans.
“We have loyal reserve customers who are interested in any opportunity to try something as rare and exquisite as the Geisha varietal” said Starbucks spokeswoman Lisa Passe. “We are now offering more reserve coffees than ever before because of customer demand” she added.
The new Starbucks premium coffee brew is available only in 46 locations in the United States, the same that operate Clover brewing machines, which is the expensive machine to use for expensive coffee beans. The company also says the limited number of locations is due to the limited quantity of Geisha beans available. Which, by the way, is the main reason this coffee costs $7.
Alisa Martinez, another company spokeswoman, describes the Geisha coffee as being “very exquisite” and “it leaves a tingly, kind of light feeling”. Also, since the Geisha coffee plants don’t produce many beans, these are rare but with lots of flavor. The Geisha coffee variety was first discovered in Ethiopia and were brought to Central America some 70 years ago.
Still, so far, people are not impressed with Starbucks’ $7 special coffee variety. “I feel like this is a test to find out how stupid we are” Jimmy Kimmel said. “Although, while it’s ridiculous to spend $7 on a cup of coffee, it’s actually not that much more ridiculous to spend $4 on a cup of coffee”.