Based on a recent report published by Telegraph, the Japanese company Shiseido Co will launch the world’s most expensive face cream on September 21.The new beauty product is meant to celebrate the 30th anniversary of the luxurious line “Cle de Peau Beaute”.

“Cle de Peau Beaute”, the famous line of beauty products produced by the Japanese company Shiseido Co turns 30 this September, so the executives decided to launch a special face cream to celebrate the event. The price, however, was established taking the properties of the product into account; therefore, a 50-gram bottle of cream will cost around £8,440.

Although the cream is more expensive than gold, executives think it will be worth every penny. The price of gold is £33 per gram, whereas a gram of “Cle de Peau Beaute” will amount to the lavish sum of £169. Nevertheless, the beauty product is endowed with powerful anti-ageing properties, so women who want to lift and tighten their skin will be pleased with the results of the new cream.

There are several other reasons why the cosmetic product is so expensive. First of all, the container was produced in collaboration with the French glassmaker, Crystal Saint-Louis, whose designs are highly appreciated by collectors. Moreover, the bottles are hand crafted and embellished with 30 layers of crystals and three platinum rungs. There will be only three cream jars available on the market because the new line is limited edition.

Those who want to become the possessors of the precious cream will be able to place their orders at the company’s main store in the upmarket Ginza district of Tokyo starting August 30. If there are more than three customers willing to buy the beauty product, Shiseido will organize a draw to determine the winners.

Megumi Kinukawa told reporters that this was the first time when the Japanese company produced a limited edition line. The company hopes that the new face cream will appeal to their loyal customers and will determine many more people to try their gorgeous products.