You might have noticed that Twitter isn’t displaying Instagram photos properly. What’s the trouble? Twitter says the cropped images issue it is Instagram’s fault and from the looks of it, Twitter won’t publish any Instagram photos eventually.
For the 30 million active users on Instagram, Twitter not being able to display their photos correctly has been causing some frustration. It’s not a nightmare, but for someone spending most of their day on Twitter and Instagram, seeing their pictures cropped isn’t exactly working out. Twitter says it’s all because of Instagram, which has stopped using Twitter cards. Unfortunately for the users (who have already been complaining about it), there’s not going to be a solution to their trouble, or at least not any time soon.
Instagram photos have been appearing cropped or in odd places on Twitter pages, and it “is due to Instagram disabling its Twitter cards integration” reads a statement from the social network. “…as a result, photos are being displayed using a pre-cards existence. So, when users click on Tweets with an Instagram link, photos appear cropped”.
Instagram’s CEO Kevin Systrom confirmed that the photo-sharing website has modified its protocols for Twitter, but it wasn’t meant to hinder its relationship with Twitter. Instagram thinks it is bigger than Twitter, so now it doesn’t need the social network anymore. “A handful of months ago, we supported Twitter cards because we had a minimal Web presence” but since then Instagram has “launched several improvements to our Web site that allow users to directly engage with Instagram content”. So, “now we believe the best experience is for us to link back to where the content lives” Kevin Systrom added.
Twitter cards are basically spaces on their pages that display content. Since Instagram dropped that feature, when you click on an Instagram link on Twitter it no longer displays as a full photo, but as a cropped one. The aim is obviously to direct users to the Instagram website, but it’s not necessarily (or primarily) for a better user experience. It’s for money purposes and since Facebook and Instagram have announced an upcoming deal, this is also an obvious decision to stick with the biggest player in social networking.
“Twitter and Instagram both want the best user experience, and both agree our current implementation is not the correct experience for users” added Kevin Systrom.