With Facebook and Google+ getting more and more of users’ interest, Twitter has been challenged by securing ad revenue. Part of its strategy to boost up ad revenue, Twitter has decided to add more search functions and improve the experience both for users and advertisers.
This Friday, Pankaj Gupta, engineering manager at Twitter, released a teaser announcing major improvements to the network’s search and discovery. “Search & discovery in @twitter set to change forever after tmrw. Team – congrats and enjoy the enormity of ur impact few understand today!” reads Gupta’s tweet.
For its 140 million active users, Twitter’s discovery and search functions are of utmost importance. Frost Li, Twitter engineer, explained in a blog post the upcoming updates will “make it even easier to immediately get closer to the things you care about”.
“We’re constantly working to make Twitter search the simplest way to discover what’s happening in real time” reads Frost Li’s blog post. “To that end, today we’re introducing search autocomplete and ‘People you follow’ search results to twitter.com” Frost Li revealed. Users get “related query suggestions, spelling corrections and more relevant search results”.
For the most part, Twitter’s added search functions might not seem that innovative to begin with. Take autocomplete for instance. The feature is a lot similar to what Google does for users. As soon as you start typing, Twitter’s new function will start giving you suggestions on your related query. From the dropdown menu you can easily choose the term you want.
But there’s one aspect Twitter users are going to love about the revamp. The improved search functions make it easier to actually find relevant information. For instance, if you were searching for a celebrity, the search query results list would show you what other users wrote about them.
Both posts referring to the celebrity’s real name and username would have resulted. So, the search revamp is actually saving you a lot of time, at least on this particular aspect.
Lance Ulanoff, Mashable editor, said of Twitter’s search revamp: “Twitter search update sounds nice, but unless I can search back on all my tweets since I joined Twitter, I’m not that excited”.