Tim Cook Apologizes For Apple’s Faulty Maps

It was a bold gesture for Apple to finally come clean on its mistakes. In a written statement, Tim Cook apologized for Apple’s faulty maps app, and got users’ appreciation but failed to impress the markets.

Apple’s feud with Google finally took a turn for the worse and in so doing it had directly impacted users. Apple decided it doesn’t need Google Maps and decided to launch iPhone 5 and iOS 6 with its own maps app. But the Apple app for maps was so bad it eventually had Tim Cook write an apology to users.

Whereas iPhone 5 broke new pre-order records and Apple bragged it was the best iPhone yet, users that got the hands-on experience immediately found some glitches. Apple’s new Maps app meant to replace Google’s was giving users headaches. Take it from the Colbert Report, they got their iPhone 5 whose map app told them they were in Norway.

After more and more customers began hitting Apple with complaints over the faulty maps app, Tim Cook issued an apology. “At Apple, we strike to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment” reads Tim Cook’s apology.

“We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better” the Apple CEO added. Tim Cook explained that the main reason behind the glitches was in fact the company’s determination to give its customers an improved version of the Maps with turn-by-turn directions, vector-based maps and voice integration Flyover.

If you’re one of the committed Apple fans then you might just take Tim Cook on his word and use the faulty Apple Maps hoping it will soon improve. Or you could just choose the much better working apps on the market. Just take your pick, Tim Cook suggested a few. “While we’re improving Maps, you can try alternatives…from the App Store like Bing, MapQuest and Waze or use Google or Nokia maps”.

Tim Cook’s apology for Apple’s faulty maps got users’ appreciation but it sent the stock down plunging. Words such as “humble and honest” or “refreshing and stunning” have been used to describe Apple’s apology for the Maps app. But that didn’t convince the stock market: Apple’s shares fell 2 percent after Tim Cook issued his apology.

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Eli Wads is one of our expert authors in technology and business fields.Currently living in San Marino, Eli has graduated at Southwestern Academy with a Bachelor Degree in business in 2008. Contact him by dropping him an e-mail at

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