The industry beats the crisis

The Great Depression from which the world economy is struggling trying to get out has highlighted once again the primacy of industry and finance. If Italy and Germany have stood the pressure of the crisis better than other countries, this fact is largely due to strong manufacturing structure of the two economies, made of steel rather than paper (in the ephemeral sense of the word).
Just as steel now offers an example that is a summary of the ‘pride of doing “: the group of Cremona Arvedi scheme has led to a revolutionary system in the world of steel that was presented yesterday to the international community in the field. This is a production line for sheet metal coils (coils) that from the wreckage, without interruption, leading to the finished product: a “train” along 170 meters during which the raw material to 1,500 degrees, in continuous casting is transformed into rolls of steel strip which then takes away the industry, primarily automotive and household appliances. This unique facility, designed within the group and produced by Siemens Vai, protected by 460 patents, offers a series of revolutionary innovations: today is produced in one hour what previously was achieved in weeks, thanks to a line only replacing a process divided into two separate establishments, the resulting flexibility enables it to meet demand in real time, just in time addressing the need of client companies, enabling them to lighten up the store (very much felt need in times crisis and market volatility) for the first time has been obtained by hot rolling steel strip thickness of 0.8 mm, much demanded by the market (before they were made cold by further processing) . All this offers new market opportunities and competitive, with savings on energy costs and overall process estimated at 30%, and part of this result is “shot” to customers.
The plant cost 500 million, financed with equity and 300 200 with eight years of funding from a consortium of banks. “2007 and 2008 were very good years that have allowed us to make hay in the barn,” said group president, John Arvedi. “We realized early on that in 2009 and 2010 were critical years and we have focused on innovation and new markets.” The group (1.4 billion turnover and 132 billion EBITDA in 2008) succeeded last year, even before then to bring the system to the new facility, to expand especially in the Middle East (“Europe is a big mistake to leave that rich country orbitino only under the influence Asian). The results were significant: “We worked 100% of our ability, when all our competitors in the Western world have not exceeded 50%. The profitability was in line with the previous year. We have neither fired nor used layoffs, and the new line we hired 600 people and assume another 150. “
While complaining of volatility in commodity prices caused mainly by speculation (nickel, zinc and other metals exchange markets amount to 20 times the actual consumption of industry, a situation difficult to manage) Arvedi sees as positive the next years: “In the Western world consumption is 500 kilograms per capita in China half, one quarter in India. It means that the potential is still huge markets for billions of people. Steel is far from a mature product: indeed, a modern country is identified in steel consumption. “

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