This weekend, “The Help” took over the No.1 position at the box office, summing up 20.5 million dollars in the second weekend domestically. The movie raised a total of 71.8 million dollars only in the United States, Associated Press reports.
This weekend “The Help” pushed Fox’s “Rise of the Planet of the Apes” on second place at the box office. After two weekends at the top, the horror gained only 16.3 million dollars over the past weekend. However, it remains a great hit, summing up a domestic total of 133.8 million dollars.
“The Help” tells the story of a white woman who aims to write about the lives of the southern black maids. Little by little, the women start telling their stories. The DreamWorks Pictures film stars Viola Davis, Emma Stone and Octavia Spencer.
Dave Hollis, head of distribution for Disney, told AP that the movie gains audience in the same way that the book that it was made after did. “Much as Kathryn Stockett’s novel “The Help” became a best-seller through readers talking it up, the film is holding strong as audiences tell friends to go see it”. Hollis says that it is rare to see a movie become number one in time when it did not open as a No.1. “To me, it’s a testament of it being a great film, as well as the viral nature of the word of mouth about it,” he added.
The top 10 of this weekend’s box office shows “Spy Kids: All the Time in the World,” at no. 3 with 12 million dollars, “Conan, the Barbarian” at no.4 with 10 million dollars and “Fright Night” at no.5 with 8.3 million dollars. “The Smurfs” had a weak weekend: only 8 million, but had more luck overseas, cashing in 35.5 million dollars internationally. No.7 in the box office is “Final Destination 5”, cashing in 7.7 million. No. 8 is “30 Minutes or Less” with 6.3 million, no. 9 is “One Day” with 5.1 million dollars and no. 10 is “Crazy, Stupid, Love” with 5 million dollars.