Sony Reveals Low-Budget TV Sets

Sony has good news for customers: the Japanese multinational announced on Monday that the price of two high-end TV models will be diminished in the following period. The 4K prototype used to cost $25,000, but the company is willing to half prices by introducing smaller TV sets, CNET News informs.

The 55-inch XBR-55X900A and 65-inch XBR-65X900A 4K Ultra HD LED used to be available for sale in exchange for $25,000. Needless, to say there were very few customers who expressed their intention to buy the two TV sets. Luckily, the company announced on early Monday that they plan to cut production costs and, therefore, significantly diminish the price of the two prototypes. This move allows middle-class customers to purchase one of the two boxes with $4,999 and $6,999, respectively.

The first time customers were able to see the TV sets was during the Consumer Electronics Show in January. The company is willing to bring the two products closer to its customers by making them available for testing in various American shops. Sony stores in New York, Las Vegas, Houston, and the California cities of Palo Alto, Century City, and Costa Mesa are the first to introduce the products to the public.

Mike Lucas, senior vice president of Sony’s Electronics Home Division declared in a recent interview that the introduction of the two TV systems was carefully planned, so customers will be able to buy them just before the summer vacation. This way, they will better enjoy the 4K experience that the systems have to offer. They reduced the size of the models because they want normal buyers to easily install the system in their homes without wasting too much space.

The 4K television boxes are not the only ones that will be introduced this summer; the company announced that its most recent media player, FMP-X1 4K, will also be available until the beginning of the summer season. The media player, which comes with 10 popular films, will cost $699. The movies that buyers will receive as part of the promotional package are: “Bad Teacher”, “Battle: Los Angeles,” “The Bridge on the River Kwai,” “The Karate Kid” (2010), “Salt,” “Taxi Driver,” “That’s My Boy,” “The Amazing Spider-Man,” “The Other Guys,” and “Total Recall” (2012).

The 4K models are said to be very different from any other HD LED systems we have seen so far, hence, the big price difference. According to the Japanese manufacturer, the 4K label was given as a reminder of the 4,000 resolution that the screen has. Despite this, analysts are not convinced that the system is worth the money because the high resolution is not visible from a moderately big distance.

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Eli Wads is one of our expert authors in technology and business fields.Currently living in San Marino, Eli has graduated at Southwestern Academy with a Bachelor Degree in business in 2008. Contact him by dropping him an e-mail at

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