Reuters reports that Mitt Romney plans to use a new strategy to fight the Etch-A-Sketch criticism that has been recently brought against him. The Republican is once again the target of numerous accusations after his aide declared during an interview that Romney’s campaign is like the Etch-A-Sketch because it’s always changing. This was the excuse that all rivals were waiting for to attack Romney of incorrect political strategies.

Mitt Romney, the former governor of Massachusetts is ahead of all his Republican opponents due to the numerous victories he has had so far. However, Romney made another mistake just when he was getting closer to winning the Republican nomination. His image was affected by the declarations that top aide, Eric Fehrnstrom, made during a televised interview. The later described Romney’s campaign as ever-changing, thus, triggering electors’ distrust.

The remark marred what might have been one of the most successful days in Romney’s campaign. The Republican candidate had just won another victory in Illinois on March 20. Unfortunately, the association of Romney’s campaign with an Etch-A-Sketch toy provided Gingrich and Santorum with new ammunition against their rival.

Rick Santorum has already begun to describe Romney as an opportunistic and inauthentic candidate who will say and do anything to win the elections. Santorum even met with several electors at a Tea-Party-organized rally in Mandeville, Louisiana and reassured them that he is not an Etch-A-Sketch politician. In his opinion, the former Massachusetts governor will not stay true to the conservative values of the party; therefore, he even brought a pink toy to the reunion to better illustrate Romney’s changing nature.

Newt Gingrich on the other hand, commented Fehrnstrom’s declarations on his Twitter account. He told his followers that Etch-A-Sketch is a great toy, but a bad political strategy.

Mitt Romney declared afterwards that his aide was hinting to the fact that general election campaigns are different than the ones they have had so far. He further reassured everyone that he will remain true to his conservative values. Even so, Romney will most likely have to adopt a different approach in the presidential race to regain his supporters’ trust.