Pinterest introduced Visual-Search

When it comes to inspiration, home décor ideas or many other things, Pinterest is without a doubt the place to go. Pinterest is one of the most used virtual places for users and during the years it has gained an amazing popularity. 

Well, these days, the company has announced a better search experience that will help users discover interesting and new content. Starting on Monday, Pinterest will launch a new and incredible visual search tool that will allow users to take any existing pin, zoom into any part of the associated image and get results for visually similar pins. 

These new features will be available to all of the 100 million monthly active users, no matter if they use the Web, Android or iOS to access the site. “Sometimes you spot something you really love on Pinterest, but you don’t know how to find it in real life, or what it’s even called,” has declared Kevin Jing, an engineering manager at Pinterest. “There’s that perfect lamp hiding in a Pin of someone’s living room, or maybe a random street style shot with the exact shoes you’re looking for,” he continued sharing through his blog post. 

So, with this new feature, users will be able to find the exact product that they have seen on someone’s pin and they didn’t know where to find it. This new visual search tool is the result of the company’s efforts to help users find what they love. To be mentioned that two years ago, Pinterest has released “Related Pins,” a feature that allows users to show results based on pins they’ve liked or content that they have saved on boards. 

Another feature was “Guided Search,” released in 2014. Guided Search was a tool that provided users pins based on what they have typed into search, even if they didn’t know exactly what they are looking for. “Since its launch, Guided Search has become an important driver of Pinterest search traffic and Pinner engagements,” has declared Kevin Ma, software engineer on Pinterest’s Discovery team. 

To be mentioned that Pinterest was founded in 2010 and during the years this company got serious about visual search, especially after the acquisition of VisualGraph. It is important to know that VisualGraph was founded by Kevin Jing, who had worked for Google on image search. 

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