Nokia is ready for customers’ holiday season assault as the company’s recent Lumia line is available among all major retailers. AT&T and Verizon will be shipping their first Windows 8 Phones in the following week, Forbes informs.
Finnish mobile maker, Nokia, released a statement on Wednesday informing customers that they are ready to reward them with some of their best products. The much-awaited Lumia line of smartphones will become available in the popular American stores AT&T and Verizon at the beginning of the following week. The timing couldn’t have been better as customers will most likely rush into stores to catch the best deals for Black Friday and Cyber Monday.
As usual, the best offers come from the main providers of telecommunication services in America, namely, AT&T and Verizon. While AT&T and T-Mobile have always been strong supporters of Nokia, Verizon and Microsoft have only recently declared their will to collaborate with the Finnish company. Thanks to them, Nokia is now stronger in the face of its competitors.
Analysts estimate that Nokia’s financial system will improve once the mobile maker introduces its Lumia line on the U.S. market. If American customers decide to purchase Lumia 820 and Lumia 920 they will influence consumers on other markets to do the same. Breaking the ice on the U.S. market is all the more important for Nokia considering that the company is now a few steps behind its rivals, Apple and Samsung.
The strategy that the company adopted in order to distinguish its products from the rest of the smartphones on the market is to provide customized Lumias to different American carriers. This, in turn, will enable carriers to reduce the impact of subsidies on their margins and to better differentiate themselves from the rest of mobile carriers by stressing the ‘exclusivity’ they have over a unique model of Lumia.