No Doubt was forced to withdraw its latest music video “Looking Hot” due to the harsh criticism it received on their website. The video was described as offensive towards the community of Native Americans and was immediately removed from video sharing websites, Us Weekly informs.
“Looking Hot” is the latest video released by the recently reunited band, No Doubt. As much as we would have loved to see it, the clip was removed a few hours after its debut due to the viewers’ criticism. Those who have had the chance of getting a glimpse of the music clip claim it contained offensive images in relation to the Native American culture.
In response, No Doubt published an open letter on their website apologizing for the mistake they have made. The letter, signed by Gwen Stefani, Tony Kanal, Tom Dumont and Adrian Young, read that the artists have always been preoccupied about multiculturalism and diversity. The fact that the members of the band come from different cultures is, in their opinion, proof enough that they support multi-racial relationships.
The band reassured fans that they never intended “to offend, hurt or trivialize Native American people, their culture or their history”. They acknowledged their mistake after discussing the video with their Native American friends, as well as several Native American experts at the University of California.
Since multiculturalism is an important aspect for No Doubt, the artists decided to remove the video as quickly as possible. They further added that their community is based on friendship, love and respect; therefore, they never wanted to offend Native Americans or any other communities.
According to the declarations of those who have seen the video, the singers are dressed as cowboys and Native Americans. The images illustrate the band mates fighting against each other, which is why the video was labeled as offensive.