Nintendo’s Global President, Satoru Iwata, has passed away

Sad news were revealed these days from Nintendo’s company. Satoru Iwata, the president of the company, has passed away at the age of only 55.

The Japanese company shared on Monday that “Nintendo Co., Ltd. deeply regrets to announce that President Satoru Iwata passed away on July 11, 2015 due to a bile duct growth.” Satoru Iwata was one of the best presidents that any company has ever had, managing to lead Nintendo’s through a number of console launches, even if it has some huge competitor brands, including Microsoft and Sony.

During his leadership, Nintendo was considered a strong name in the gaming market, who managed to outlast another big rival, the famous Sega. However, Satoru Iwata was fighting for dominance over Microsoft’s Xbox and Sony’s PlayStation. Sadly, Nintendo’s president had faced ongoing complications in the last year. He suffered a surgery, in June 2014, to remove a tumor in his bile duct. At that time, Satoru Iwata declared that the surgery went well, but he would not be able to come at Nintendo’s annual shareholder meeting, on June 27. 

“As the president of the company, I regret that I cannot attend the meeting,” he declared at the time. “However, I understand that I have to prioritize my medical treatment and to recover as soon as possible so that I will again be able to do my best to help the company to grow. I hope that you understand,” he continued.

After his death, Nintendo has declared that the company’s two senior representative directors and managing directs Shigeru Miyamoto and Genyo Takeda will remain at the company. To be mentioned that Shigeru Miyamoto is also the creator of blockbuster videogame franchises, like Zelda, Donkey Kong and the famous Mario.

Satoru Iwata has joined the Nintendo family in 2000 and in just two year he managed to become the president of this company. “The raison d’etre of entertainment is to put smiles on people’s faces…What we have focused on for the last decade is our basic strategy of expanding the gaming population by offering products which can be enjoyed by everyone regardless of age, gender or gaming experience,” Satoru Iwata believed. 

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