Marvel Launches ‘NOW’ Series

Marvel announced on Monday that they will launch their new series called “NOW”. The change should not be perceived as a new start for the famous comic book superheroes, but rather as a reviving of the characters, the Associated Press reports. 

Marvel’s heroes will go through a series of changes in the following months as the publisher’s editor-in-chief, Axel Alonso, wants to surprise their longtime fans with new elements provided in the magazine “NOW”. The announcement was perceived by some readers as a reboot, but Alonso reassured everyone that the characters’ image will be dusted off without suffering major changes. The new comic book is expected to hit library shelves on Wednesday with the first number the “Uncanny Avengers”.

Axel Alonso further added that the super heroes won’t undergo too many changes. In fact, it is the creative team that was re-structured in order to freshen up the look of the comic book characters. The members of the creative team will switch heroes among them, so they could break the routine that settled among Marvel’s characters.

Boredom is one of the main factors causing people to stop reading Marvel’s comic books. Fans know what their favorite characters are capable of, so they no longer bother reading the stories. By asking creators Brian Michael Bendis, Steve Epting, Jonathan Hickman, Geoff Darrow, Matt Fraction and Leinil Francis Yu to switch heroes among them, new traits could be added to the characters. It is not only the reader who will be charged with new energy, but also the creative team, who might have grown too accustomed with their characters to produce attention-grabbing stories. Among the series that will feature new titles are also Iron Man, the now-named “Indestructible Hulk,” Deadpool and the “All-New X-Men”.  

DC Entertainment made a similar change in 2011 when they decided to relaunch their entire line of comic books in order to boost sales. Their move paid off and now, analysts think Marvel is trying to obtain the same results by launching the ‘NOW’ series.

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