Mark Zuckerberg recently claimed that the statements made by the CEO of Apple on ads are actually ridiculous. The CEO of Facebook took a shot at Apple for saying that free, ad-supported services only turn people into products.
As imagined, Zuckerberg does not agree with these claims and said that Apple maybe should make their products more affordable to people from all over the world, than criticizing free services. “A frustration I have is that a lot of people increasingly seem to equate an advertising business model with somehow being out of alignment with your customers,” Zuckerberg claimed.
“It’s the most ridiculous concept. What, you think because you’re paying Apple that you’re somehow in alignment with them? If you were in alignment with them, then they’d make their products a lot cheaper!,” the CEO of Apple added.
The statements came after the open letter of Apple CEO Tim Cook has been revealed. In this open letter posted on Apple’s Privacy page, readers could find that according to Tim Cook “when an online service is free, you’re not the customer. You’re the product.” The same open letter indicated that Apple has no interest in engaging in advertising and in fact their whole business idea is based on this concept.
“Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or Web browsing habits to sell to advertisers,” Cook also said. He added that Apple has never and will never monetize the information that users store on the iPhone or on iCloud. Moreover, Cook explained that the company is not accessing the information that users share.
Facebook is not the only company which offers free services. The same thing can be said about Google or Yahoo. These companies base their functionality on advertising for revenue. This is not the first time when Facebook is accused of getting data from users to obtain revenue. Previously, it has been said that Facebook users all the data that users share on the social networking site and sells it to advertisers, while showing users more ads.