Target announced on Thursday that Kristen Bell will take part in a product placement series of short films, starting on October 2. The mini-series called “Falling for You” will display around 100 products that viewers can order with a simple click until November 1, according to the Associated Press.
An interesting concept of product placement was announced by Target during a private event hosted at the SLS hotel in Los Angeles on Thursday. According to the declaration of the company, Kristen Bell and Nia Long have agreed to star in a mini-series called “Falling for You” where every product is for sale.
The three-episode project features Kristen Bell as an advertising executive and Nia Long as the former’s boss. Zachary Abel was selected to play the part of Bell’s rival in the film. Although the ending of the series hasn’t been released yet, the two characters are rumored to fall for each other and, thus, bury the hatchet by the end of the last episode.
All the products that will be exposed in the mini-series will be for sale, according to Target’s declaration. They will be displayed in their natural habitat, so viewers can easily determine whether they like a product or not. The purchase can be easily performed by simply clicking on the desired item displayed on the screen and, thus adding it to the cart. Producers will introduce various types of products from fashion to housewares. Say, for instance, you like the dress that Kristen Bell is wearing in the film; all you have to do to acquire it is to click on it and express your wish to add it to your shopping cart. The selected items will be paid at the end of the short film.
The actress told the press that she was very interested in the project as soon as she talked with producers. In her opinion, the product placement concept that Target came up with it’s much more interesting and natural than any other product placement situations used on film sets. The actress concluded by saying that “Falling for You” will be successful both as a series and as a marketing concept.