While we all know Kim Kardashian isn’t all that keen on privacy, a source is telling tabloid media that she’s been secretly embarrassed by her family and their openness.

We bet you never thought you’re going to read such a thing about the queen of reality TV. But from the looks of it Kim Kardashian has been feeling ashamed of her family, particularly since her romance with Kanye West has been getting a lot more serious. Rumor has it, Kanye West might be in fact the Kardashians’ Yoko Ono.

Kanye West and Kim Kardashian might have a lot in common, but when it comes to privacy the rapper has a blunt take on that. No intimate moments with him and Kim should be on TV. Now that’s an obvious downer for producers behind “Keeping Up With The Kardashians” who have surely hoped for some juicy moments that would boost ratings.

Apparently that rubbed on Kim Kardashian too because a source says that she “has secretly been getting embarrassed about how much her family share and there’s no way Kanye would allow the intimate moments of their relationship to be filmed”. According to that insider, Kanye West “is happy to be in the background, but he thinks some things should be kept private”.

Now that’s one thing momma Jenner won’t like to hear. After all, the Kardashians made a lot of money off Kim’s marriage and divorce with basketball player Kris Humphries. Moreover, it looks like Kanye West is determined to give Kim what’s hers. “Kanye is thinking of their brand as a duo now, rather than her family’s. He thinks some of what she’s put her name to is tacky and has already advised her to say no to certain things” a source revealed.

Truth being told, when thinking about “Keeping Up With The Kardashians” it’s Kim that pops in our mind. If Kanye West will really turn into Yoko Ono, that means momma and manager Kris Jenner is going to have to find another money-maker daughter.

“The whole empire is based around Kim and it is her celebrity status that drives the brand” explained a source. “For her to turn her back on it would not only be a devastating blow to the family, but most of all to her mum, Kris, too” the insider revealed.