Style & Beauty

Kardashian Sisters Launch Khroma Beauty Makeup Line

The Kardashian sisters never miss a chance to expand their business empire. Their reps recently announced that the famous reality TV stars will launch a new makeup line called Khroma Beauty in December 2012.

Few people might remember this, but before there was the sex tape and the reality TV shows, Kim Kardashian used to be a stylist for many celebrities like singer Brandy and actress Lindsay Lohan. In fact, this is how her entertainment career started in the first place.

Although Kim and her sisters are now famous thanks to their reality TV shows and clothing lines, they continue to invest their money in various products. Based on their statement, the three sisters will launch a new line of makeup products in December 2012. The collection will be called Khroma Beauty and it will be promoted with the help of Boldface Licensing+Branding. Products will be available in Ulta stores at the end of the year.

Kim, Kourtney and Khloe have stated that they are very happy to be able to work with Boldface Licensing+Branding. They told reporters that they all like being glamorous, which is why it gives them great pleasure to produce their own makeup collection that will reach out to women around the world.

The collection was designed to meet the needs of the mass consumers. Nevertheless, the products will be highly qualitative and luxurious, according to the reality TV stars. They have included some of their favorite items in the collection, that is, numerous false eyelashes, Kardazzle Compacts and Million Dollar Masks.

The statement further explained that the three celebrities chose to sell their new collection in Ulta stores because they are more appropriate for their target customers. Market analyses have shown that the average beauty products consumer goes to Ulta whenever he/she wants to purchase “fresh, exciting and significant” items. Nicole Ostoya, CEO of BOLDFACE Licensing+Branding, also opted for Ulta because it matches their profile.

The fact that the Khroma Beauty line is luxurious does not make them expensive. The sexy brunettes reassured everyone that the price will be very affordable because they want to share their beauty secrets with as many women as possible.

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