“Avatar” director, James Cameron announced his intentions to open a 3D film venture in China on Tuesday afternoon. The collaboration is meant to provide Chinese film producers the technology they need to make 3D movies, says Reuters.
The increasing popularity that Chinese movie makers are gaining has determined James Cameron to start a 3D film venture in China. The famous director wants to make sure that he is part of the Chinese film industry’s evolution now that box office revenues are significantly bigger. As a result, Cameron Pace Group has opened a new arm called CPG China Division which will provide local producers the technology they need to create three-dimensional movies.
Cameron wanted to reassure reporters that the Chinese division will not get directly involved in the process of making movies. He told the press that the company will only provide the technology that Hollywood directors usually use in the making of 3D films. In his opinion, CPG China Division will make the transition to the 3D technology a lot more cost effective without inhibiting producers’ creativity.
Hollywood has first made this transition in 2000, but it was only in 2009 that the technology achieved a breakthrough with James Cameron’s movie “Avatar”. The production earned the biggest sum of money on a global scale by pulling $2.8 billion in worldwide theaters.
With a master like James Cameron, the Chinese film industry could easily become one of the greatest competitors for Hollywood. Cameron was also the director of the second-highest grossing film of all time, “Titanic”, starring Leonardo DiCaprio and Kate Winslet.
The American director has kept mum in relation to the terms of the deal. He, nevertheless, stated that this is a “huge investment” from a financial point of view without mentioning any sums of money. Chinese directors will focus at first on the production of 3D films highlighting Chinese cities. These projects will enable them to get accustomed with the tridimensional technology and hopefully produce great motion pictures.