George Ergatoudis is known as the head of music at BBC Radio 1 and 1Xtra. These days he declared that he will be leaving the radio station in March 2015 to become Spotify’s UK head of content programming. Even if radio is not as popular as it used to be, streaming services have the power to bring it back to life.
“I am leaving BBC Radio 1, the world’s greatest music radio station, to join the world’s leading digital music service and I couldn’t be more excited,” has declared George Ergatoudis.
“There are huge opportunities ahead for Spotify and I am delighted to be joining their brilliant team. My passion for music has driven my entire career and this next step is like a dream come true,” he continued.
With this move, Spotify will be stronger in the face of competition, for example Apple’s Beats 1 Radio service. Adding more radio talent to its content will also help Spotify to position itself not just as a place where users can hear popular music, but also to find new acts and tracks.
To be added that George Ergatoudis is well-regarded not just as a producer, but also as a talent spotter. He managed to bring early attention to young talented singers, like Tinie Tempah, Dizzee Rascal and Ellie Goulding. Moreover, he also brought early attention to US acts like, Pharrell, Eminem and Jay Z in his time in the world of old-school radio.
So, Spotify hopes that George Ergatoudis will also work his magic here. At the moment, Spotify has approximately 75 million users globally and has raised 1 billion dollars in funding. This means that Spotify has become a market leader in music streaming services.
In recent times, many companies have started to create their own streaming radio services. For starters, Apple has created its own radio service called Beats 1 Radio. Pandora is in process to expand its radio offerings and Google has used its Songza acquisition to build its own radio offering. So, it looks like the radio streaming service world will soon witness a serious battle between huge names, like Apple, Spotify, Google and Pandora.