Fancy The Smell Of A Brand New MacBook Pro?

I imagine you’re already wondering what’s eerie about the headline, but the truth is that a lot of us like the smell of brand new things. Whether it’s a book, a dress or a MacBook Pro computer, there’s something about it that sends pleasure signals to the brain. And when your life revolves around your MacBook Pro, having a perfume that recreates the smell of a brand new such gadget, kind of makes sense.

If you fancy the smell of a brand new MacBook Pro then you can enjoy it without making expensive technological purchase. Australia has three artists that have imagined and created a fragrance that is just like the smell of a MacBook Pro you just pulled out of the box for the first time.

Gavin Bell, Jarrah de Kuijer and Simon McGlinn are the men that decided to give Apple buffs another craze. Obviously their idea doesn’t exactly pertain to the category of people that only wear sophisticated Channel fragrances, but at least IT guys will now smell a little better. Plus, if you had trouble finding the right gift for the hubby or boyfriend that can’t stay away from his MacBook Pro computer, such a fragrance would have raving success.

The name of the fragrance based on a new MacBook Pro whiff is as straightforward as possible: “Eau de Mac Unboxing”. The new fragrance will be retailed by Air Aroma, a company that thinks “Apple fans will certainly recognize this smell”.

The unusual fragrance carries very common aromas, such as “the smell of the plastic wrapper covering the box”, cardboard printed ink, “paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China”.

Doesn’t it sound just outrageously delightful? We can only expect the new line of fragrances based on the smell of a brand new iPhone, iPad and iPod Touch. And why not the competitions’ answer: Eau de Galaxy Unboxing.

However, so far Air Aroma is still testing the market’ response, so the fragrance might not become too soon available for purchase. But if you’re in Australia, you can go take a sniff at West Space in Melbourne.

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Eli Wads is one of our expert authors in technology and business fields.Currently living in San Marino, Eli has graduated at Southwestern Academy with a Bachelor Degree in business in 2008. Contact him by dropping him an e-mail at

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