Celebrating Valentine’s Day is special, whether or not you have a special someone in your life. It’s a day of pampering yourself with the kind of personal surprises you’d not likely award yourself too many times. Plus, Valentine’s Day has become a day of celebration that even companies abide by. This year, Facebook’s Valentine’s Day gift is Angry Birds.
Yes, it is spelled right and it is definitely not a mistake. Angry Birds finally will be available to play on Facebook. So what other better way to enjoy a Valentine’s Day than throwing stones at pigs? Well, perhaps writing it and reading it doesn’t seem to be as much fun, but face it, Angry Birds is the kind of game that gives addiction. Even moms play it.
Rovio, the game maker behind the loveable and addictive Angry Birds, has picked out Valentine’s Day aka February 14th, to bring the game on Facebook, from 6 to 9 pm. The company announced the event in a Facebook typical way. Rovio created an event announcing the coming of Angry Birds, hoping to make it the “biggest Facebook Event ever!”.
“Squawk! Everyone’s favorite furious fowl, Angry Birds, is coming to Facebook! Nothing says “Happy Valentine’s Day” like competitive pig-popping among friends! Join in on the fun – mark this date on your calendars” writes the description of the event.
Well, bringing Angry Birds to Facebook is more than just a simple Valentine’s for users. Both Facebook and Rovio will strongly benefit from this decision, since it is an alliance between the most popular mobile video games company and the largest social network in the world.
First of all, Facebook will surely enjoy a significant boost in popularity which will come in handy in the cut throat competition with Google’s own social network. For Rovio, the Facebook Angry Birds event will definitely boost the number of game downloads and raise brand awareness.
Ezra Gottheil, analyst with Technology Business Research, told Computerworld.com, that games are inherently social. “There’s always been a social aspect to gaming, and games as a part of social networks”, said Gottheil.
“Of course, the vendors of both types of products like to capitalize on the synergies. So when a popular game lands on a popular site, that’s good for both the game and the site”, added the analyst.