Competition has never been more aggressive today and all markets are subjected to it. Plus, as much as companies try to stand out from the crowd, there’s always one competitor that will bring to the table a better version of their innovation. That’s exactly what Comcast does, as it delivers a competitor for Netflix.
You might say it’s the clash of titans, as the largest cable operator and the largest online video provider in the United States will be sharing the same market. But vowing customers won’t be just as easy, particularly since each of their proposals brings to the table similar things.
On Tuesday, Comcast announced it plans to launch its own online video on demand service, challenging Netflix at a face to face battle for the customers’ money. Comcast’s Xfinity Streampix is the company’s new digital monthly subscription service that features several thousands of TV series and older movies.
Xfinity Streampix launches starting this week and will be accessible for free for Comcast customers that are subscribed to the company’s video, internet and phone service package. For customers who aren’t already with Comcast, it will cost $5 to have access to the several thousands of re-runs.
And the good news is that you will be able to watch all those old TV shows and movies on your smartphone or tablet too. All you need is an internet connection.
To some extent, Comcast might have some success with its new Xfinity Streampix service, but let’s not forget that it enters a market where Netflix isn’t its only big competitor. The market is already crawling with big names such as Verizon Inc., Amazon.com, Dish Network and DirecTV. However, what Comcast brings to the table is the affordable monthly fee. In comparison, customers have to pay Netflix a $8 dollar monthly fee to have access to its online video on demand service.
Anyway, since Netflix remains Comcast’s direct competitor, this new player has a lot to catch up. Its re-run and old movie collection might feature popular shows such as “Grey’s Anatomy” or the more current “30 Rock” but it’s no match for Netflix current offer. But, Comcast is still at the beginning.