By Late 2012, Google+ May Have 400 Million Users

When it comes to Google, there’s one thing for sure: it doesn’t take long, before people get the hand of its new products and become committed users. For competitors, Google’s constant development and expansion in countless market is a huge concern. Now, Facebook and Twitter should start rethink their strategies, as Google+ is expected to have 400 million users by the end of 2012.

Analyst Paul B. Allen, founder of Inc., has made it his business to track Google’s traffic for its social network. He says that based on putting together some data, Google+ may have 400 million users by the end of 2012.

Making some back of the envelope calculations, Paul. B Allen reached the conclusion that Google Inc. is adding 625,000 new users a day to its Google+ social networking service. If this number keeps constant, then by the same time next year, Google+ would have increased its user base to 400 million users.

Paul B. Allen’s projection is truly huge when placed next to the latest official statistic regarding the current number of users on Google+. Just two months ago, in October, Google came forward saying that it had 40 million users on its social network. Which, to be fair, is nowhere near Facebook’s staggering 800 million members. Last week, ComScore said that Google_ had reached 67 million monthly unique visitors in November.

Other analysts, like TechCrunch’s Eric Eldon, point out that these calculations are not that useful. Basically, the focus should shift on how many active users does Google+ have each day. Eldon says: “Allen’s big conclusion, based on the most recent growth increases, is that the service could reach 400 million users by the end of 2012(…) how many G+ users stay active?”

However, if Allen’s calculations are correct, Zuckerberg’s Facebook is in for a challenge. The analyst says that the user increase is going to be boosted by Android’s growing popularity:

“It may be the holidays, the TV commercials, the Android 4 sign-ups, celebrity and brand appeal, or positive word of mouth, or a combination of all these factors”, what’s important is that “there is no question that the number of new users signing up for Google+ each day has accelerated markedly in the past several weeks”.

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Eli Wads is one of our expert authors in technology and business fields.Currently living in San Marino, Eli has graduated at Southwestern Academy with a Bachelor Degree in business in 2008. Contact him by dropping him an e-mail at

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