Style & Beauty

Brad Pitt’s Terrible Chanel No.5 Fragrance Campaign

Chanel No. 5 used to be all about the women, their little secret and exquisite treat. But Brad Pitt’s terrible Chanel No. 5 fragrance campaign might have ruined it for everybody.

Chanel recently announced Brad Pitt will be its first male spokesperson. It sounded somewhat exciting, but the latest Chanel No. 5 commercial starring Brad Pitt was “terrible”, “awful”, “embarrassing” and “uncomfortable”, the kind for your “grandmother’s favorite perfume”. In a nutshell, it’s a cheesy commercial for a company that used to have the most elegant commercials.

Brad Pitt is the kind of star that steals the spotlight without much effort. But while he is a very popular actor, when bad writing is involved not even the best actor will manage to save the “part”. The latest Chanel No. 5 fragrance commercial features a long, almost uncomfortable monologue by Brad Pitt about, well, himself.

“It’s not a journey, every journey ends but we go on, the world turns and we turn with it”says Brad Pitt and as you wait star-dazed for the line that will sweep off your feet. But then, Brad Pitt goes on with his monologue. “Plans disappear and dreams take over. But where ever I go – there you. My luck. My fate. My fortune. Chanel No. 5 inevitable” Brad Pitt concludes.

Suddenly being seduced by Brad Pitt doesn’t seem to be that exciting as all women hope. Fox News writes that the Chanel No. 5 fragrance commercial is embarrassing. In fact even Brad Pitt “looks a little embarrassed: probably because he knows bad writing when he hears it”. also says bad writing ruined Brad Pitt and Chanel No. 5 for women. “His eyes dart all around the set like a hummingbird on a Red Bull bender. If I had to read this script, I’d have a hard time looking you in the eyes, too” the website comments.

The Brad Pitt terrible Chanel No. 5 commercial draw a lot of negative comments about the company’s lack of inspiration. In the end they paid Brad Pitt $7 million, but not even he managed to save the campaign’s bad writing. Maybe the marketing team should be paid better to avoid any other embarrassing moments.

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Angel Libby is one of our top authors for the entertainment and movies sections.She is very passionate when it comes to writing about the latest premieres and movie reviews.You can contact Angel by dropping her an e-mail at

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