Without a doubt, Candy Crush is one of the most played games at the moment. Approximately all smartphone users have this game installed on their devices. Due to its huge success, potential buyers have become interested in acquiring its creators, more exactly King Digital Entertainment.
So, Activision Blizzard has declared at the beginning of the week that they have serious plans to buy the creators of Candy Crush. Now, probably the most important thing in this news is the amount of money that Blizzard is willing to pay for King Digital Entertainment, which is 5.9 billion dollars.
Why is Activision Blizzard so interested to buy this company? Well, mobile games are going even deeper into the daily lives of consumers and it is pretty obvious that Blizzard is interested to enter this area. To be added that Activision Blizzard is the famous company behind successful games like Call of Duty and World of Warcraft.
“Mobile gaming is the largest and fastest-growing opportunity for interactive entertainment,” has declared Activision’s CEO, Robert Kotick, “and we will have one of the world’s most successful mobile game companies and its talented teams providing great content to new customers, in new geographies throughout the world,” he continued.
When talking about King Digital Entertainment, it is known that this company has been founded in 2003 and has approximately 180 games under its name. However, the most famous and played game is Candy Crush Saga. The company has declared that this game has approximately 157 million daily users and more than 1 billion daily game plays.
To be added that the social-gaming company is very thankful for users Facebook habits, because after it debuted on the social-network in April 2012, Candy Crush has quickly become one of the most played games in the world. Therefore, a year after Candy Crush has debuted on Facebook, they managed to surpass FarmVille 2 and became the most downloaded iOS app of 2013.
“They built an incredible business,” has declared Robert Kotick, Activision Blizzard’s CEO. To be mentioned that after the deal will be completed, King CEO Riccardo Zacconi, Chief Creative Officer Sebastian Knutsson and COO Stephane Kurgan will continue to be in charge of King, which will be operating as an independent unit. “We will combine our expertise in mobile and free-to-play with Activision Blizzard’s world-class brands and proven track record of building and sustaining the most successful franchises,” has declared Riccardo Zacconi.