Black Friday, that time of the year when everything is on sale is only a few days away. Retailers have published the first ads, whereas others such as Walmart are already announcing the promotions schedule. At Walmart, Black Friday 2012 starts at 8 p.m. on Thanksgiving, an early start to make sure you get what you want.
After Thanksgiving Day dinner, football and family time, Walmart is suggesting you reserve the night for shopping. The retailer is starting Black Friday earlier this year, promising it will open stores at 8 p.m. on Thanksgiving. It’s the company’s earliest Black Friday ever as it hopes to start the holiday shopping season the best way possible: with huge sales.
According to a report by the National Retail Federation, this year’s Black Friday isn’t going to be just as productive as that of 2011. Holiday spending for Black Friday 2012 is expected to go as high as 4.1 percent, but that’s considerably smaller than that of 2011, 5.6 percent.
“We bought deep, very deep, and we bought deep on items that matter to our customers” said Mac Naughton, U.S. Chief Merchandising and Marketing Officer for Walmart U.S. And the decision to start Black Friday early is based on customer’s preferences. “We got customer feedback that says ‘I like to shop earlier so I can go to bed earlier” Mac Naughton explained.
According to a review by DealNews.com, starting Black Friday earlier it’s a great idea since Walmart has “some good deals in here”. However, before lining up in front of Walmart stores all stuffed with turkey, you’d better check “into the recent price history and checking other stores”.
In the meanwhile, Walmart says take your time, browse around and then buy. “We’re so confident in our assortment and our pricing” says Walmart spokeswoman Sarah Spencer that people just can “come on in and look”. And even if you’re not planning to buy something, the discounts and advertising will probably have you leave the stores with more things you can carry.
But if you’re not feeling like standing in line at 8 p.m. on Thanksgiving Day, just remember Black Friday is an online thing too. Like usually, Amazon is going to have the most amazing deals on Black Friday, so don’t stand in the cold if you have an Internet connection and a computer/smartphone.