A recent study published by the Associated Press shows that YouTube has become the main source people turn to whenever they want to view news footage. The results of the research, which was performed by the Pew Research Center over 15 months, were published on Monday.
The stability of traditional news channels could be seriously challenged by the biggest video sharing network at present, YouTube. The Pew Research Center developed a study named Project for Excellence in Journalism in order to determine the recent evolution of the press. Thus, they have analyzed the traditional and the modern media for more than 15 months and discovered that many more people turn to YouTube for news materials.
TV news shows are still popular, but this may no longer be the case in the future. Ratings prove that TV programmes have lost their popularity, while professional or unprofessional channels are much more accessed now than they used to be 15 months ago. Amy Mitchell, deputy director of the Pew Research Center’s Project for Excellence in Journalism, provided an explanation for this change. In her opinion, YouTube is offering a different type of journalism that is more appealing to viewers; hence, its growing success.
The video-sharing platform manages to combine professional news with citizen content offering users the possibility to get closer to the truth of a certain story. The collaboration between citizens and organizations is the element behind YouTube’s success. Results have shown that one third of the watched videos come from citizens, whereas more than a half were provided by professional news organizations. Even so, the majority of the videos uploaded by organizations contain footage shot by unprofessional YouTube users.
Viewers are usually attracted by dramatic stories, whether they watch them on TV news or on YouTube. According to the data gathered by the Pew Research Center, the Japanese earthquake and tsunami was the most watched news event during the study which took place between January 2011 and March 2012.
There are many other concerns that arise considering that Google’s video-sharing platform is expected to become even more popular in the future. The first one is the authenticity of the news. Many YouTube users fabricate news that goes viral and viewers cannot verify whether it is true or not.