You Tube and Viacom Inc. have buried the hatchet in order to offer users the possibility to rent movies from Paramount. The agreement, which was signed on Wednesday, includes movie rentals for almost 500 movies including masterpieces like “Hugo” and “The Godfather”.
Nobody knows exactly why the two companies have decided to end their dispute and sign the licensing deal. In fact, Viacom has now filed a patent lawsuit against You Tube and its parenting company, Google because the latter did not observe the copyright rules. Although Viacom’s requests have been rejected in court, the company is still trying to win the case.
In 2007, Viacom stated that You Tube published various programs like “The Daily Show with Jon Stewart”, “South Park” and “SpongeBob SquarePants” without the company’s consent. In their opinion, Google knew about these illegally uploaded videos and they didn’t do anything to prevent them, so they are equally responsible for copyright infringement.
Since the 2007 lawsuit, You Tube has paid more attention to the videos that their users upload. There are nearly 4 billion videos streamed every day and users upload more than 60 hours of video each minute. Given these circumstances, it was difficult for You Tube to keep a track of the videos that people uploaded on their website; hence, the patent infringements. Nevertheless, the online video website has imposed more severe rules and now, professionally-produced content is available in exchange of a fee.
Thanks to the deal that You Tube has recently signed with Paramount, users will be able to rent movies from five or six film studios. Each studio offers its own motion pictures for rent, so there will be a total amount of 9,000 films available on You Tube. The movies can be rented for 24 or 48 hours and their price varies from $2.99 to $3.99.
You Tube users will not be able to access the movie library until next week when it will become available in the United States and Canada. If you want to rent these movies, you can either use the You Tube website or the Google Play platform which is Google’s store for media files and games.