Not only that the popularity of YouTube is impressive, but it seems that this site has no competition. At least, not yet. Yahoo might be interested in launching its own YouTube channel.
Yahoo is trying very hard to be once again an important presence on the online environment. It seems that their latest attempt involves the release of a site that would be similar to a YouTube channel. So, Yahoo is trying to be a competitor to the video sharing platform owned by Google. However, it will surely not be very easy for Yahoo to become very competitive on this market.
The success of YouTube is absolutely amazing. Over one billion visitors access this site each month. More than 6 billion hours of videos are watched on this platform. Moreover, over 100 hours of content are uploaded on YouTube each minute.
“Yahoo executives have told video makers and owners that the company can offer them better economics than they’re getting on YouTube, either by improving the ad revenue or by offering guaranteed ad rates for their videos,” a report by Re/code indicated.
Yahoo made another move which might mean a better strategy for the company. The CEO of Yahoo is now Marissa Mayer, who actually worked for many years at Google. Now, the CEO of Yahoo is trying to regain the former success of the company and this might be the latest move on that direction.
Yahoo has managed to draw the attention as the company decided to redesign its service Flicker. Moreover, last year Yahoo made an important investment. The company purchased Tumblr in 2013 and this was considered to be a good move for Yahoo.
Reports indicate that Yahoo’s plan on releasing its own video streaming platform will probably be seen in practice in the next few months. If the new service will be able to become a serious competitor to YouTube or not is something that we are about to see. However, it will surely be interesting to discover the new platform that Yahoo is going to release.
Some claim that the decision that Yahoo took now came too late, while others seem to believe that the new project is not bad at all.