Yahoo just announced to have signed a partnership with Yelp. This might be just the latest effort that Yahoo makes to attract web users.
It is not simple for Yahoo to draw users, having under consideration the great competition from Google and even Microsoft. The famous internet search company just announced that its Local Search and Maps service will from now on include listings from Yelp. This includes user-generated reviews and photos.
The potential partnership between the two was first leaked about one month ago. Reports first occurred after the Wall Street Journal found, from sources, that the collaboration was announced in an internal staff meeting. However, Yahoo and Yelp decided to keep a secret on this deal until now.
The company made the official announcement on this partnership on Wednesday, while Yelp’s reviews and ratings will be incorporated to Yahoo starting with the following weeks. Anand Chandrasekaran was the one to confirm the news.
“At Yahoo, we’re always looking to build great partnerships to provide a richer experience for our users,” Anand Chandrasekaran said in a blog post. The post continued to explain that this is the reason why the company had chosen to sign a partnership with Yelp, “bringing more business listings, more photos, and more reviews to the recently-refreshed Local Search and Yahoo Maps experiences.” The same post added that Yelp, with its information and photos, is an important addition for Yahoo.
The new addition can be quite interesting in case you want to search for a business. The results will feature reviews, location information, star ratings and photos, among other search results. However, Yelp also has a partnership with Bing, while Google has had such a feature for years, using data from Google Maps and Google+.
It has been reported that the new service will not be seen only by users in the United States, although it is uncertain when it will be accessible on other markets, too.
The financial terms of this partnership were not disclosed, at least for now. Currently, Yahoo is number three when it comes to ranks in Internet search. Naturally, the first place is occupied by Google, followed by Microsoft’s Bing.