2012 was a thrilling year in the tablet market: new products, new technologies and much more affordable prices. The most profitable quarter however was the fourth, when according to a study by IDC, worldwide tablet shipments broke records, reaching 51.5 million.
Like Tim Cook and so many others before him have forecasted, tablets will soon become more popular than the PC. Given the preliminary data released by IDC, tablets seem to be the hottest technology for the moment. IDC’s Worldwide Quarterly Tablet Tracker notes that there were 51.5 million shipments of tablets in 4th quarter 2012. That’s twice as much compared to the same quarter figures one year ago.
In 4th quarter 2012, there were 51.5 million overall shipments of tablets, up from 29.9 million in Q4 2011. Holiday discounts, new and thrilling features as well as new brands entering the market have made tablets the hottest item last Christmas. “We expected a very strong fourth quarter, and the market didn’t disappoint” said Tom Mainelli, the IDC research director for the Tablets division.
“New product launches from the category’s top vendors, as well as new entrant Microsoft, led to a surge in consumer interest and very robust shipments totals during the holiday season” he added. “The record-breaking quarter stands in stark contrast to the PC market, which saw shipments decline during the quarter for the first time in more than five years” said Tom Mainelli.
That’s overall good news for the consumers, since the more products and players in the market, the more affordable tablets will become, including those that carry innovative technologies.
Apple remains leader in the tablet market, shipping 22.9 million iPads in Q4 2012, up 48 percent year-on-year. However, Samsung is second in the market and is closing the gap with each new product. It sold only 7.9 million tablets in Q4, but it recorded a significant growth compared to Q4, 2011, a whopping 263 percent.