Windows Phone, the latest product from Microsoft and Nokia, needs to find new solutions to draw the attention of the app makers. According to Reuters, this is what the smartphone needs right now in order to get market shares from Apple’s iPhone and Google’s Android.
The success of iOS and Android based devices is not necessarily related to their specifications, but rather to the applications that may be installed on them. As a consequence, the producers of the new Windows Phone try to attract as many app makers as possible in order to bring their device closer to the ones of Google and Apple. So far, it looks like Windows Phone is not an interesting product for app developers.
Microsoft is aware of the competition between smartphone producers; therefore, the company is willing to make numerous sacrifices to get a good position on the market for its new device. The spokespersons of the company announced on Monday that they will invest 18 million euros ($23.9 million) in the creation of a new program called AppCampus. The project will be developed at Helsinki’s Aalto University and it will be ready within three years.
Some app makers, such as, Facebook, Twitter, Foursquare and Evernote have already shown an interest in the new Windows Phone, so they may be found on the Windows platform. Even though the Windows Phone Marketplace holds over 65,000 applications, Microsoft is not satisfied with the current figures. The software company wants to reach the same level as Apple and Google which have more than half million apps in their stores.
Despite their efforts, Microsoft and Nokia don’t seem to attract many developers of applications. A recent survey performed by IDC/Appcelerator shows that only 37 percent developers want to work for the new Windows Phone. This percentage looks very small when compared with the 89 and the 79 percent that developers showed towards Apple and Google, respectively.
Analysts think the two companies need to adopt a solution that could get the Windows Phone out of the current vicious circle. In their opinion, the small prices of the phone are the ones that lower the interest of app makers in the Windows Phone.