Some people expected Apple to pull out something like this with its new iPad. As new features aren’t exactly enough to get customers raving about the new tablet, here’s why the new iPad isn’t called iPad 3.
If you have a good memory or are a real Apple fan, you surely find it quite to be too much of a coincidence that the new iPad doesn’t exactly bring too many added features. The company pulled exactly the same thing with its so long awaited iPhone 5, which was in fact iPhone 4S. A smartphone that brought to the table the Siri technology, which for many users it is completely useless.
Over the past few months, the media has been raving about iPad 3, which surprise, surprise was launched as the plain new iPad. Those invited to Apple’s media event scheduled earlier this week in San Francisco, were expecting a gadget that will completely change everything they knew and experienced in personal gadgets at the moment.
Once again, Apple failed to bring the expected innovation, but even if the new iPad is a little bit disappointing, most consumers will surely be convinced by the price, 4G/LTE compatibility and the 10 hour battery life.
As the time passes, and Apple releases seem to be increasingly less sensational, there’s one aspect that becomes more obvious. Innovation and high tech apps that made Apple the first choice when it came to smartphones and tablets have become a thing of the past. At the moment, this company brings in clients thanks to the culture it managed to create. A lesson in marketing and consumer fidelity that business students today should definitely be taught.
Although Apple didn’t even went to the trouble to give its new iPad an actual number, which was associated with an upgrade in user experience and technology, analysts tried to focus on the full half of the glass. However, despite them pointing out to the $499 retailing price of the new iPad, strong battery, 4G compatibility and better resolution, it goes without saying that the tablet is disappointing.
However, industry reporters following Apple, had a way different take on the new iPad. Computer World put together their comments and a short look at the list is enough to see the new iPad has failed to impress. Meanwhile, we’ll still be waiting for iPad 3.