Why Apple Is Pricing The iPad Mini $329

Following months of various reports, the iPad Mini is finally here, but everybody is asking one thing: why is Apple pricing the iPad Mini at $329 plus tax?!

Apple is one step closer to being booed by some of its most committed users. The longtime rumored iPad Mini was finally released, but at a price tag nobody saw it coming. Why is Apple pricing the smaller iPad at $329 plus tax?! Wasn’t the mini iPad meant to break into the market Google’s Nexus 7 and Amazon’s Kindle Fire are ravaging?

For the most part, everybody in the IT media agrees the launch of iPad mini was not what you’d expect from Apple. Forbes writes that the iPad mini launch felt like “the most defensive presentation of little more than a ‘me-too’ product”. And it’s true, the iPad mini isn’t even closer to the new iPad gimmick, it’s worse and it is insanely expensive for what it can do.

The $329 plus tax price tag on iPad mini is mind-boggling. Since the product is just Apple’s way of telling competitors they can make a 7’’ inch tablet, why did they choose to price it more than $100 over Google and Amazon? Nexus 7 and Kindle Fire are under $200 and provide great technology for that price. The iPad mini does pretty much the same thing, there’s no spectacular innovation involved, so why the price that will give parents a hard time this Christmas?!

Apple’s Phil Schiller told Reuters the $329 plus tax price tag on iPad mini is justified by the fact that this “is far and away the most successful product in its category”. Plus, since history has proved it, people will buy Apple over other products.

“The most affordable product we’ve made so far was $399 and people were choosing that over those devices. And now you can get a device that’s even more affordable at $329 in this great new form” Phil Schiller added.

Although many people wish Apple’s $329 plus tax iPad mini will fail so the company would think twice before charging its buyers an arm and a leg for a 7.9-inch tablet. By the way, with another $70 you can buy an iPad 2, at 9.7 inches.

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Eli Wads is one of our expert authors in technology and business fields.Currently living in San Marino, Eli has graduated at Southwestern Academy with a Bachelor Degree in business in 2008. Contact him by dropping him an e-mail at

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