Since 1967’s first edition of the Consumer Electronics Show, each year brings new trends in devices and software. For the past few years, the show has become a significant moment in the IT industry and only companies like Apple, Microsoft or Facebook can afford now not to show off their innovations. So, let’s have a look at what the Consumer Electronics Show brings this year.
A lot of people pointed out that with Apple and Microsoft out of the show, the event will lack the appeal and hype. However, there’s still something to look out for, particularly since a lot of the developers have tried their hardest to come up with innovations that will bring down Apple’s monopole on high-tech hip personal devices.
Obviously, the main focus of the CES is the tablet market. Research In Motion, Lenovo, Toshiba, Acer and Samsung all showed off with sleek, high performance and thin tablets, all promoted as the next iPads. But, if the success of a particular tablet is still difficult to predict, one thing is sure: most of the new releases on the tablet market will come with the latest versions of Android.
Even though, the CES 2012 is just beginning, it’s safe to say that apart from tablets, producers have also focused on thin, light and performing notebooks and laptops that will tap some of Apple’s revenue from MacBook Air. The best word to describe this would be ultrabook.
There are 30 to 50 ultrabooks to be unveiled at CES 2012. Lenovo, HP, Acer, Asus, Toshiba, Dell and the list can go on have developed their own more affordable versions of the expensive MacBook Air. Priced anywhere between $700 and $1,000 a piece, eweek.com writes that “ultrabooks are not supercomputers packed in small frames (…) they’re simply less expensive Windows versions of MacBook Air machines”.
But some analysts point out that if these producers want to challenge Apple, they need to improve their ultrabooks to combat the MacBook Air on other grounds besides weight, thickness and price.
Shawn DuBravac, chief economist and director of research with the Consumer Electronics Association, proclaimed this year’s edition to be the “Year of the Interface”. He estimates that all of the gadgets to be unveiled at CES would feature more refined, easy to use controls and menus for navigating the Web.