Over the past few years it’s been an ever growing concern regarding the food we eat and the shift has been towards a much healthier way of eating. Part of the strategy to combat obesity and promote a healthy way of living, more and more companies became part of the movement. Now, Wal-Mart joins them as it releases the ‘Great For You’ healthier food initiative.
Today, Wal-Mart unveiled the ‘Great For You’ healthier food initiative icon at an event in Washington D.C., making its first steps in the market. The icon is just the first step in the branding process as it seeks to make its private label brand products stand out from the crowd.
The press release writes that the ‘Great For You’ icon will initially appear on select Wal-Mart Great Value and Marketside items, fresh and packaged fruits and vegetables at its stores nationwide in the upcoming months. The initiative seeks to encourage consumers to eat more fruits, vegetables, fiber-rich whole grains, low-fat dairy, nuts and seeds, as well as lean meats, while limiting the amount of total, trans and saturated fats, sodium and added sugars in products such as granola bars and frozen meals.
Andrea Thomas, senior vice president of sustainability at Wal-Mart, explained why the need for such an icon appeared. “Wal-Mart moms are telling us they want to make healthier choices for their families, but need help deciphering all the claims and information already on products”. With the new icon, customers will have “an easy way to quickly identify healthier food choices”.
Basically, the icon is a “simple tool” that “encourages families to have a healthier diet”. Based on that argument, First Lady Michelle Obama appreciated the initiative, saying that Wal-Mart’s idea is “yet another step toward ensuring that our kids are given the chance to grow up healthy”.
Michelle Obama also added that “the healthy seal will be another tool for parents to identify the best products for their kids. Giving parents the information they need to make healthy choices is a key piece of solving childhood obesity”.
So, there’s one question now that surely most parents are asking themselves. How much will that tiny icon add to the already not very affordable price of fresh and healthy food?