It was about time somebody in the fashion industry did something to prevent young models from becoming frighteningly skin and developing eating disorders. Vogue was the first to put foot down as the magazine will launch The Health Initiative in June hoping to convince other publications to promote a healthier approach to body image.
Vogue publisher, Condé Nast International, realized that too many young models face health problems because they refuse to eat in order to attain an impossible beauty standard. The only solution to prevent similar problems in the future is to change mentalities; therefore, the magazine plans to launch The Health Initiative, an agreement aiming to promote a healthier body look.
According to Condé Nast International, health is the most beautiful asset that a person could have. As a consequence, Vogue no longer wants its magazines to promote images that might hurt models and readers. The agreement is made out of six points which will have to be accepted by all the international editors of the magazine. Based on the provisions of the pact, editors will no longer work with models who are younger than 16 and who appear to suffer from anorexia, as well as other eating disorders. In addition, they will hire professional models to educate younger girls in the fashion industry to maintain a healthy lifestyle.
The agreement has already been accepted by the majority of the editors. Emmanuelle Alt of Vogue Paris, Alexandra Shulman of Vogue U.K., Kirtsie Clements of Vogue Australia, Mitsuko Watanabe of Vogue Japan and Anna Wintour of American Vogue have agreed to enact the pact starting with June 2012.
Models Lily Cole and Adriana Lima were invited to discuss these issues in the June number of the magazine. Although their initiative won’t start to pay off as soon as it will be initiated, Vogue is convinced that they will manage to make several changes in the fashion industry. Their plan is to determine many more magazines to follow their example in the following years.