Twitter has just announced that they have decided to acquire mobile advertising company TapCommerce. It has been revealed that the acquisition was completed by Twitter on Monday.
Naturally, Twitter made absolutely no revelations on the terms of the deal. Of course, the financial conditions on this contract have not been revealed, either. Still, there are some rumors indicating that Twitter is willing to pay no less than $100 million for this company. For quite some time now, the popular social networking site has shown interest in TapCommerce. Twitter seems quite willing to provide users an enhanced functionality, so maybe its feature plans include some new tools for its millions of users.
So, Twitter is showing a lot of new features for its users. For instance, it has been revealed that the social network is going to release its mobile app installs program. The program promises to allow companies to promote their mobile apps in users’ feeds.
“Advertisers spend aggressively to get new users, but re-activating existing or previous users can provide just as attractive a return on investment” a blog post of Richard Alfonsi revealed, announcing this new acquisition that Twitter had just made.
TapCommerce was founded by Brian Long, who claimed in a new post that the platform is now responsible with the processing of more than 15 billion targeted ad impression bids each day, across 50,000 apps worldwide. There is no wonder after all that this app managed to draw the attention on Twitter.
Twitter is currently competing against Facebook for a place on the top of the most popular social networks in the world. However, although Facebook has more users, Twitter is extremely popular, too. The two social networking sites are quite different when it comes to both tools and functionality.