When it comes to social networks, with Facebook leading the way and Google+ poised to become leader in the field, there’s really not that much left for other players. It is the case of Twitter, which can’t offer even half of what Facebook and Google+ users are enjoying. As a result, Twitter’s ranking dropped and the company is now accusing Google of foul play with search engine results.
Twitter’s allegations aren’t the first regarding Google’s unfairly use of its search engine to promote its own online services. But now that Google+ is on the rise, Twitter fights to stay active and steal the spotlight. Particularly since Twitter claims that Google is linking its social network much better than the competition.
The overall aggravation did not occurred until Google announced on Tuesday it was making some changes to include Google+ information into its search results. Twitter reacted as the company’s general counsel, Alex Macgillivray said on his Twitter account that it was a “bad day for the Internet” because the search has been “warped”.
Soon after that, Twitter released a statement saying that the company is concerned with the fact that “as a result of Google’s changes, finding (Tweets) will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users”.
Google did not react until yesterday, when a representative wrote on the company’s Google+ account: “We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer, and since then we have observed their rel=nofollow instructions”.
Basically, the no follow instruction means that search engines should not take into account links to websites toward search engine rankings.
But Google’s explanation was not enough for certain people. Electronic Privacy Information Center criticized Google on its website, saying that it was changing search results to favor its content. The Center has also raised concerns about the impact on consumer privacy and points out that “although data from a user’s Google+ contacts is not displayed publicly”, the changes “make the personal data of users more accessible”. At the same time, “users can opt out of seeing personalized search results, but cannot opt out of having their information found through Google search”.