People going to Coachella Music Festival always have a great time and memories they won’t forget too soon. But this particular edition of Coachella will forever remain in their visitors’ minds after they got to see a Tupac hologram performing live on the stage.
I’m sure many of you said “What the f***?!” as a man wearing Tupac’s tattoos addresses Snoop Dogg and Dr. Dre and then starts singing. It took the crowd just a few seconds to snap out of it and realize their witnessing something completely out of the box. The Tupac hologram performance is the peak of this year’s Coachella and at the same time it is the first step into a whole new entertainment industry.
Sunday’s night live Coachella performance of Tupac’s hologram was the work of a visual effects company called Digital Domain Media Group, with a track record of awesomeness in the field. It’s enough to have seen “The Curious Case of Benjamin Button” and you should understand how good these guys are.
For those of you who imagine the Tupac hologram performance was a piece of cake to create, simply by copy – pasting footage from other concerts you are wrong. Ed Ulbrich, chief creative officer for Digital Domain, said: “This is not found footage. This is not archival footage. This is an illusion. This is just the beginning. Dre has a massive vision for this”.
Many Tupac fans were very much confused and overwhelmed by the artist’s hologram live performance after he’d been shot in Las Vegas 1996 in circumstances that are still giving investigators headaches. “Unbelievable” was the word most used by fans on Twitter to describe the performance.
There’s one concern though. The music industry can take the technology to make hologram of artists do concerts and perform music the real starts might have never considered. Although for their fans the concerts will be an amazing experience, in the end it’s all about money for these companies and nothing holds them down from making a whole new industry of music based on holograms.
Although Madonna was the first to bring the world hologram performances and duets, with her on stage collaboration with hologram Gorillaz at Grammy Awards 2006, what Digital Domain did with the Tupac hologram live performance at Coachella 2012 is a whole other thing.