Taylor Swift To Launch New Perfume
It goes without saying: Taylor Swift is having a great time. Taylor Swift is reportedly dating one of the Kennedy’s, she just launched a new album and a single and is about to launch a new perfume too.
Taylor Swift’s new fragrance seems to fully integrate the concept of the singer’s new album, “Red”. The ad for Taylor Swift’s new perfume has just been released and it’s more Taylor Swift than anything before. “Wonderstruck Enchanted” will be available starting September 2012.
“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance” said the country singer of her new fragrance. Taylor Swift explains the perfume wants to inspire “that moment when you instantly feel a connection to someone”, “that feeling of being completely enamored – enchanted”. It’s about that moment “when you know a little more about that someone and still feel that strong connection”.
The new fragrance signed by Taylor Swift is described to be a “blend of luscious wild berries and sugar-glazed petals, wrapped in a touch of sensuality for a captivating signature”. And the ad campaign for Taylor Swift’s new perfume seems to make that promise too.
Taylor Swift employed KraftWorks NYC and Elizabeth Arden to work on her new fragrance’s advertising concept. Magnet Agency’s set designer Thomas Thurnauer and Kara Glynn Productions brought to reality a fairytale.
“I love the look of my Wonderstruck Enchanted ad” Taylor Swift confessed in a statement for People.com. She wears a beautiful red gown signed Monique Lhuillier and a hair due created by hair stylist Jemma Muradian. In a nutshell, stylist Joseph Cassell and Taylor Swift made a great team.
“I’m wearing this amazing red gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession” confessed Taylor Swift. “Anything classic and timeless” she added.
Seeing as Tyler Swift is one of Time’s 100 most influential people in the world, her new fragrance is poised for success. “Wonderstruck Enchanted” will hit the stores one month before Taylor Swift’s new album, “Red”, which is anticipated to be the kind of raving success that breaks records.