Not quite your average partnership, but one that everyday consumers are going to appreciate. In the end, you don’t see very often a discounter and a luxury retailer joining hands. Anyway, Target and Neiman Marcus announced they will release a limited collection for the holiday season.
Ever wished to get your hands on pieces created by designers such as Jason Wu but never had the money? Target and Neiman Marcus are preparing a collection that will give you designer made products at incredibly low prices. Fashionistas better start saving for a holiday season shopping session to remember!
According to the press release, the limited collection will launch December 1st. It will feature incredible discounts at luxury items. It’s not that often Marc Jacobs, Oscar de la Renta and Jason Wu pieces are available at prices ranging from $7.99 to $499.99. On the overall there are 24 designers taking part in Target and Neiman Marcus’ limited collection, each one with one to three pieces.
The limited collection carries 50 gifts you can take your pick from. A statement from the two companies reads the designers will use 18K gold, hand-blown glass, leather and silk to create anything from outfits and accessories to sporting and home goods.
Target CEO Gregg Steinhafel said of its collaboration to the luxury retailer: “We’ve set the stage for a redefining moment in retail. This collaboration is unlike anything Target has ever done before, and we’re confident our guests will be thrilled with this extraordinary collection”.
Neiman Marcus has been approaching Target with the idea for years now. “We couldn’t produce the collection at this price” said Neiman Marcus’ spokeswoman Ginger Reeder. “Target has a scale to do that. We’ve seen they’ve done this very successfully. We have the contact with the designers. They have the experience of executing at scale”.
Hopefully, Target’s collaboration with Neiman Marcus will go better than last year’s September Missoni collection. Before it had opened its doors, Target made available the discounted Missoni products on its online shop. Target.com crashed, shelves emptied fast and the retailer ended up giving free merchandise to customers whose orders got cancelled.