Technology

T-Mobile’s Strategy To Recover Lost Clients Is Focusing On LTE

2011 wasn’t exactly the best year for T-Mobile and the earnings, as well as number of customers, are enough evidence the competition got the best of this company. However, T-Mobile has another thing coming, as it decided to shift things a little bit to become once again attractive to its customers. The solution was a new strategy based on LTE which would be enough to recover the lost clients.

After the much sought after AT&T and T-Mobile deal failed, Deutsche Telekom had to figure something out to avoid losing any more money. And since the break up deal with AT&T included a nice gain, such as a large package of AWS mobile spectrum, Deutsche Telekom decided to give T-Mobile a chance to shine once again.

As a result, starting next year, T-Mobile will launch its own Long Term Evolution (LTE) services and make its first steps in a market run by titans of the telecom market. Basically, LTE might be T-Mobile’s only solution to recover the staggering loss of 802,000 customers in last year’s final quarter.

However there are still some things that might ruin Deutsche Telekom’s dreams of success in the U.S. market. First of all, T-Mobile is the only carrier that doesn’t have the iPhone, aspect which should definitely be taken into account since consumers are big fans of Apple’s smartphone.

Philip Humm, CEO and President of T-Mobile USA, explained that “not carrying the iPhone led to a significant increase in contract deactivations in the fourth quarter of 2011”. The “$1.4 billion investment in its network modernization initiative” is expected “to get the business back to growth”.

Secondly, before T-Mobile will actually get to launch its new strategy, AT&T first has to hand down the AWS mobile spectrum. As stated in the failed merger’s contract, in case of a break up T-Mobile will receive from AT&T a significant package of AWS mobile spectrum in 128 Cellular Market Areas (CMA). And a dozen of the total CMA to be received are part of the Top 20 most productive ones.

When the merger with AT&T failed, Tom Sugrue, senior vice president for government affairs with T-Mobile, stated: “This additional spectrum will help meet the growing demand for wireless broadband services. We hope the FCC will move swiftly to approve the license assignments”.

Previous ArticleNext Article
Ronald Silva is one of our newest publishers.He currently lives in Toronto (Canada) with his family.Ronald covers the music and sports sections of DailyGossip.org. Over the past few years, Ronald has participated in various journalistic projects including some of which he started when he worked for a local newspaper in Toronto. Contact him at Ronald.Silva@dailygossip.org.

2 Comments

  1. Maybe T mobile should first give better customer service to their existing customers. I have been with TMo for a long time.. They use to care about customers… They no longer do. I advise those thinking of signing with TMo… NOT to… A very very bad company now.

  2. I applaud that T-Mobile is trying to retain or regain some of their customer base aside from having lower prices, but they need to step it up with regards to customer service and reception.

Leave a Reply

Your email address will not be published. Required fields are marked *