The rap star Snoop Dogg is promoting a new alcoholic drink, which is expected to be very controversial. Not so long ago, an alcoholic drink (Four Loko) with crazy effects on the body was banned from sale. Now, a similar fruit flavored alcoholic drink having the same effects is going to be promoted by Snoop Dogg. It’s called Blast by Colt 45, is produced by Pabst Brewing Company and is going to be released on April 5. A video that promotes the drink, features Snoop Dogg posing with young women without many clothes on them, in a photo shoot.
About the ingredients of Blast, well about 12 percent is alcohol and it contains caffeine. Caffeinated alcohol drinks are very dangerous for health, that’s why brands like Four Loko were banned in the past. The new thing about the drink promoted by Snoop Dogg is the variety of flavors, they are all fruited and you can choose between blueberry pomegranate, raspberry watermelon, strawberry lemonade or grape. John Challis, senior vice president of Daytop Treatment Services said: “You look at this product, and you think it’s a fruit drink.”
Promoting campaign of this drink seems to be encouraging young drinkers. New York City Councilman Robert Jackson already called for Blast to be banned in New York stores. “Blast, along with similar drinks, is specifically targeted to younger people.” he said.