One of the very first things people that become famous usually do is associate their name and image with a perfume. It’s a win-win situation, and everybody involved in this particular business knows it. So, it only made sense that Selena Gomez was going to follow in the footsteps of other celebrities. This week, Selena Gomez’ first perfume line was released.
When you start looking at the range of perfumes branded and endorse by celebrities, you’ll find a shockingly successful industry. Basically, it can count as one of the recipes to financial and fame success: take a highly popular celebrity, make a perfume and sell it under the star’s name. People will buy it just for the opportunity to smell like a celebrity.
Christina Aguilera, Adam Levine, Jennifer Lopez, Antonio Banderas and Salma Hayek, to name a few, have been bringing huge incomes to perfume retailers. And Selena Gomez’ first perfume is bound to get raving success. Just take it from Nestor G. Cuartero, a journalism professor and entertainment editor, who explains why celebrity perfumes will always be successful: “Celebrities are cultural icons. They are often beautiful, accomplished, wealthy and sexy — all dreams that consumers project themselves into if they are wearing that celebrity’s signature scent”.
Maybe Selena Gomez’ perfume won’t be as successful as her boyfriend’s Justin Bieber, but that doesn’t mean young girls won’t go crazy over it. The teenager star has released her first perfume this Wednesday in New York City, branded with her own name. Apparently, the thought of creating her own perfume was inspired by the Olsen twins:
“I’ve always wanted [to create my own perfume] since Mary Kate and Ashley had their little body sprays”, said Selena adding that she loved those body sprays so much it was more like an obsession.
The 19 year old actress also explained exactly why the perfume carries her name and not a more figurative version. “It’s called my name because I didn’t want to get all philosophical with my first one” explained Selena adding that she wanted her first perfume to “be representing me so it’s really fun, very sophisticated and also fruity. The only way I can describe it is yummy!”.