Saatchi & Saatchi, the world famous advertising agency founded in 1970, awarded Find My Price – one of the best e-commerce service providers in America – for their latest online campaign promoting Canon EOS Rebel T3i.
Find My Price, a renowned company specialized in tech reviews and market analyses, received a special award on behalf of the famous advertising agency, Saatchi & Saatchi. The honor was handed to John Colston, the chief executive of Find My Price, for the highly innovative campaign that his company has enacted in the past months for the promotion of Canon’s DSLR EOS Rebel T3i.
Unlike other awards which were delivered by Saatchi & Saatchi for marketing campaigns, the current prize was handed to Find My Price for the extensive public relations campaign they have developed in the online space. The company published an all-encompassing review of Canon’s EOS Rebel T3i because they wanted their visitors to get familiar with the device. In addition, a market research was performed in order to gather all the deals and discounts that are currently offered on the Internet at major retailers.
Based on their product description, Canon’s digital camera is a “compromise” between the manufacturer’s former models and the most recent ones. The device features an 18.1 Megapixel CMOS sensor and was provided with an EF-S 18-55mm f/3.5-5.6 IS lens. The digital camera delivers great image and video quality, but it has registered a small score during speed tests. The 3.7 frame per second rate was labeled as weak by reviewers at Find My Price, but the wide ISO range (ISO 100 – ISO 6,400/ 12,800) makes up for the slow speed.
Find My Price recommended Canon’s EOS Rebel T3i because it is currently sold at only $610.96 on Amazon. This is the smallest price practiced among online retailers, according to the company’s market research. The price report that was elaborated by reviewers at Find My Price was published on the company’s website, as well as many other affiliate websites.
Results have shown that visitors were very pleased with the information delivered by Find My Price during their promotion campaign. The website traffic rates registered a significant increase one week after the review and price report were first published. Online retailers scored higher sale rates, which determined Saatchi & Saatchi to honor the e-commerce provider for their initiative.
Find My Price is an online company specialized in tech-related articles. The website is constantly updated with the latest product reviews, the pros and cons of a device and the price recommendations that reviewers make after extensive market analyses.