If you don’t have Facebook, you don’t exist”, it’s a saying that was spread among the internet users. The Vatican seems to take this as real, so they decided to start a social campaign to promote themselves. The latest installment in its social media transformation is Facebook page dedicated to the upcoming beatification of Pope John Paul II.
The main purpose of this page is to promote the May 1 beatification and it will will link to video highlights of John Paul’s 27-year papacy. The Vatican’s first attempt at an event-themed Facebook page, made to promote Pope Benedict XVI’s September trip to the United Kingdom, is still active after six months and updated almost every day with 10,000-15,000 people checking in, said Monsignor Paul Tighe, the No. 2 in the Vatican’s social communications office.
What we found is that Facebook doesn’t just share information, it creates community,” Tighe said in an interview Friday. He sees Facebook as a very useful communication tool: People begin talking to each other and sharing ideas.
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The Vatican will have a new information web portal which will be launched at Easter. Every content posted on this portal could be tweeted, blogged or shared with others by posting. The portal will be a source of news from the Vatican transmitted by Vatican Radio, Vatican Television, the Vatican newspaper L’Osservatore Romano, the Holy See’s press office and Fides, or the Vatican’s missionary news agency.
For us it will be a beginning of drawing on the riches of what we have, of our existing communications apparatus, and integrating that to ensure that its formally working with new media,” Paul Tighe said.