It seems that Pepsi’s latest ad starring Kendall Jenner did not get the best reaction from the public. Actually, after generating quite a big controversy, Pepsi decided to remove the ad and to apologize. Furthermore, even though at first the famous company defended the new commercial, it then backtracked on its statement.
Now, the ad starring Kendall Jenner is removed. Pepsi was accused of appropriating the resistance. “Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark, and we apologize,” the company said.
“The creative showcases a moment of unity, and a point where multiple storylines converge in the final advert. It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live For Now,’ in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited,” Pepsi’s statement went on to add.
So, although Pepsi tried to defend its campaign and convince everyone that the message was a positive one and that it called on unity, it seems that many people were not convinced. In fact, a lot of celebrities also took stand against the famous company. Then, Pepsi came to better feelings. The famous company decided to take its initial statement back.
The company claimed that it “did not intend to make light of any serious issue. We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.” It has been claimed that Kendall did not take very well this whole situation, the star actually feeling that because of this commercial everyone hates her.
Apparently, Kendall’s mom, Kris is also concerned that the bad publicity will turn out to affect Kendall’s modelling career.