CNET News announced Android phone lovers that Panasonic smartphones will soon be available worldwide. According to the company’s declarations, the device will be commercialized first in Europe starting March 2012.
The products of the Japanese company are considered to be very reliable, so the new Panasonic smartphone is expected to be well-received by customers outside Japan. Despite the increasing success that the company has within the consumer electronics market, Panasonic is currently several steps behind when it comes to the smartphone market. Consequently, the management has decided to make some changes in order to make up the difference.
Panasonic spokespersons have declared that chief executives have great expectations in relation to their new mobile phone. They plan to sale more than 9 million smartphones on the European market until March 2016.
The reference model will target businessmen in their 30s and 40s due to its smart Android system. As for the rest of the specifications, spokesmen told reporters that the mobile phone will have a large 4.3-inch, 960×540-pixel OLED screen and a waterproof and dustproof design.
Panasonic aims to sale 1.5 million smartphones in Europe during the 2012 fiscal year. By 2016, the Android-based phone will be available on a global scale and sales will grow up to 15 million units. Based on the calculations performed by Japanese experts, nine million units will be sold in Europe, Asia, China, and the United States, whereas Japanese sales will amount to six million units.
Even though Panasonic has very big ambitions, it doesn’t mean that chief executives will fulfill all their plans. Japanese experts haven’t taken into considerations that the competition is very strong among smartphone producers. The most popular mobile phones are the ones produced by Apple and Samsung, so it’s going to be very hard for Panasonic to make its entrance on the market unless it comes up with an improved model.
Nokia is going through hard times in order to regain its leader position on the mobile phone market. The Finnish giant produced new Windows Phone models, but the U.S. market doesn’t seem to be attracted by it.